youtube-optimization

CREATE BINGE-WORTHY VIDEO CONTENT THAT EXPONENTIALLY GROWS YOUR REACH, AUDIENCE, AUTHORITY & INFLUENCE

Design a YouTube channel of binge-worthy video content that keeps your viewers watching your videos one after the other after the other

READY TO EXPONENTIALLY GROW YOUR AUDIENCE WITH THE

#1 MOST SUCCESSFUL VIDEO STRATEGY CURRENTLY AVAILABLE?

Stop creating videos that aren’t part of an overall content plan. It’s a waste of time.

The missing piece of your online marketing strategy is...

A customized YouTube channel that has been optimized to attract your ideal people, and the get them glued to your channel binge-watching your videos.

Content Plan + Channel Optimization + Video Coaching

For influencers, inspirational messengers & business leaders

Build a new level of trust and authority with your audience and followers.

Why YouTube?

Videos are searchable in search engines, there limitless branding opportunities & ultimate flexibility in how you organize + present your videos.
Notification option keeps your subscribers coming back
The desciption box is where you can give more detail, collect comments, link to your other content & include all kinds of calls-to-action

How is YouTube different than

other social media platforms?

It's the only platform that allows you to link to your other videos and serves them up as suggestions to the viewer.
This keeps your audience hooked on your content, watching one video after the other, after the other.

The Influencer

You're dynamic, bubbly, and loving life. People are drawn to you. You love to try new foods, places, products, and adventures. And you love to share your experiences with your audience. Affiliates and joint partnerships are ways you make money, along with other business ventures, and you’d love to have a wider audience who could learn from - and share in - your experiences.

The Inspirational Messenger

You have a big heart, and you want to make an impact on the world. You like talking on stage and being a guest speaker. You have a strong following on social media. But you’re ready to grow your following, establish a new level of trust with your audience, and make an even stronger impact. You have a high-ticket offer, and you’d like to get it in front of more people using a video strategy.

The Business Leader

You have a strong marketing campaign that brings in leads. But you know it could be more robust, and that your list of leads could be longer, if only your brand was more visible to the public. You have a lot of great stories and content to share with your prospects through video that would strengthen your brand identity, but so far a video marketing strategy hasn’t been a part of your marketing budget.

Have you said this before?

"I just post videos and hope for the best."

INTRO VIDEO

Give me 6 months with you!

And together, let's build you a professionally curated YouTube channel specifically designed to...

Exponentially grow your reach, audience, and influence.

BOOK A DISCOVERY CALL

Get them hooked on your channel binge watching your videos.

You don’t need professionally edited videos to have a successful YouTube channel...

You need a professionally designed + optimized channel that’s filled with videos solving problems your audience has.

Your audience growth stagnated because live events were put on hold.

So you pivoted and went virtual.

But now your audience is scattered. Some are on social, some are on an email list, and some find you in ways you aren’t sure about.

You know you need to build an online community where you can easily interact with your audience AND consistently grow it at the same time.

Once you commit to creating a professional YouTube channel…

Once you know who your audience is, what their problems are, and how to get your videos in front of them…

And you’ve committed to consistency for 6 months…

Your channel, audience, and your business ventures, will start to grow exponentially.

RESULTS + PRAISE

Testimonial

Hi, I'm Carole Parsons...

What does it take to create a binge-worthy YouTube channel?

It takes a 6-month commitment & consistency

Lay of the land

Let’s audit your current YouTube channel and figure out what needs to be changed, updated, and optimized.

Spring Clean

Let’s clean up your channel by implementing the audit suggestions and optimizing 10 of your current videos with channel art, keywords, new titles and thumbnails, hashtags, video descriptions w CTAs. I'll create your "About Page" and organize your videos into playlists.

Branding Talk

Let’s get clear on your business goal, tone, persona, and avatar

Content Plan

Together, we'll plan 6 months of content so that you never run out of ideas for videos.

Content Strategy

How do you get your viewers to continuously consume your content? By talking about related videos & linking to them with buttons. I'll help you structure your videos in such a way that you'll keep your viewers on your channel, watching your videos.

Video Coaching

Every week – over Zoom – I'll work with you to record your videos. I’ll coach you during the filming process and make sure your message is captured as best as possible and that you’re producing videos that would encourage a viewer to binge-watch your content.

Channel Optimization

I take care of uploading and optimizing your videos with researched titles, clickable thumbnails, properly designed description boxes with thoughtful CTAs & relevant tags.

Monetization Strategy

Once you’ve reached 1k subscribers, let’s get your channel monetized. Already at 1k? Let’s look at your monetization options stat.

Advantage of Analytics

Don’t just guess what content to create. Youtube has some of the most robust analytics of any social platform. I use this to your advantage when we create your content strategy.

BONUSES!

The Quick Display

Send me up to 15 videos that you already recirded, but never got around to uploading. While we work on your content plan, I’ll take these videos and optimization, upload & schedule them.

Video Editing 101

A 1-hour training session so that you (or a team member) can learn basic video editing skills like adding a subscribe button, trimming off the beginning and end, editing out long pauses, adding a text box, and adding music.

This IS for you if...

You see and understand the value that having a professionally designed + optimized YouTube channel could bring to your brand.

You already have a social following, and you would like to take full advantage of it.

You already have a YouTube channel, but it’s not really doing anything to grow your business. You post videos haphazardly and very infrequently "hoping the algorithm works in your favour".

You have content ideas for videos you’d like to share with your audience.

You enjoy speaking to an audience and being a guest on podcasts.

You currently host live webinars and have an email list.

You’re looking to expand your online reach through thoughtful video content.

You understand that building a YouTube channel is a long-term game, but that, with consistency, the results can be exponential and much more rewarding than any other social platform.

Yes! I want a curated YouTube channel that’s optimized to exponentially grow my audience + reach

BOOK A DISCOVERY CALL

This is an investment of

$2300/m + HST for a minimum of 6 months

YouTube is a long-term game.

Viral videos are not what we’re going for here.

Instead, producing consistent, high-quality content that has your viewers coming back to your channel as you post new videos is the way to win them over.

On average, someone must view your content 7 times before they take an action, like buy your product, book your service, or sign up for a course.

The best way to guarantee that someone sees your content 7 unique times is to become a reliable and consistent source of information.

FAQ

What would be my weekly time commitment?

Expect to commit 3 hrs/wk. In months 1 & 2, I will focus on auditing your channel, cleaning it up & optimizing your current videos. We will create a content plan + strategy, and will start filming your new videos. In months 3 to 6, I will be focusing on optimizing your new videos as we execute the content plan, releasing up to three new videos a week.

Will you be editing my videos?

Video editing is not included in this package. Remember, you don't need professionally edited videos to be successful on YouTube, but you do need a professional YouTube channel, which is what this package is about. As a package bonus, you can schedule a 1-hr 1-1 call where I'll show you some simple editing tricks that will make your videos as professional as they need to be.

Can you guarantee results?

Although I can't guarantee specific results, I do know how to use all of YouTube's bells & whistles (ie: marketing tools, branding features & analytics) and can guarantee a fully optimized channel that's working at full capacity to expand your reach. And considering the level of reach YouTube has, I don't say that lightly.